November 08, 2007,
One would expect an intellectual property law firm to understand the value of a differentiating idea. One IP firm, Wood Phillips, is counting on it. Wood Phillips challenged notions of itself, the perceptions of its clients, and the designers at Tanagram Partners to look past the conventions and traditions of law firm marketing. Instead of the tried-and-tiresome conservative vernacular that is common to law firms, we collaborated with the partners at Wood Phillips to create something distinct—something that would get to the heart of what they wanted to express about themselves.
Wood Phillips’ new logotype presents the WP monogram as fluid strokes. These forms infer the strokes of creativity: a thoughtful “stroke of genius” or the stroke of pen or brush that render a great idea. After all, an intellectual property firm’s purpose is to protect ideas. The new identity also positions Wood Phillips as youthful and forward-thinking, two of the attributes that were conveyed as crucial to their evolving culture. Tanagram extended the new Wood Phillips brand via beautiful, conceptual photography, high-quality paper and printing techniques, clean, contemporary typography, and a Flash/HTML hybrid website that is both innovative and easy for the client to update.
Visit them at www.woodphillips.com
